000			00378nam a2200145Ia 4500
999			_c157270 _d157270
008			170722s9999 xx 000 0 und d
020			_a9781138804692
084			_2cc _aX:51-8
100			_aHeding, Tilde etc
245			_aBrand management _bResearch, theory and practice /
250			_a2nd ed.
260			_aLondon : _bRoutledge , _c2016.
300			_b307p.
942			_cGEN