000 00390nam a2200145Ia 4500
001 187604
008 170722s9999 xx 000 0 und d
020 _a9780071318204
100 _aAlon, Ilanetc
245 _aGlobal marketing
_bContemporary theory, practice, and cases /
260 _aNew York :
_bMcGraw-Hill ,
_c2013.
300 _axxi+602
923 _d20141008
_n2172
942 _cGEN
999 _c153654
_d153654