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| 008 | 170722s9999 xx 000 0 und d | ||
| 020 | _a9788132105190 | ||
| 245 | _aLegends in marketing / | ||
| 260 |
_aLondon : _bSage Publications , _c2012. |
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| 500 | _aV1.Marketing theory andorientationV2.analytical marketingV3.Creating and managingthe product mixV4.Improving the role an | ||
| 700 |
_aKotler , Philip _eeditor. |
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| 923 |
_d20130108 _nMBC-1583/1 |
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| 942 | _cREF | ||
| 999 |
_c148647 _d148647 |
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