000 00421nam a2200169Ia 4500
001 159689
008 170722s9999 xx 000 0 und d
020 _a8174465340
100 _aMurthy, S. N.
245 _aAdvertising
_bAn IMC perspective /
260 _aNew Delhi :
_bExcel Books ,
_c2007.
300 _axiii+418p
653 _aAdvertising
700 _aBhojanna , U.
923 _d20081125
_n2148
942 _cGEN
999 _c139336
_d139336