000 00458nam a2200181Ia 4500
001 159959
008 170722s9999 xx 000 0 und d
020 _a0750656255
100 _aMcdonald, Malcolm
245 _aMarketing plans
_bHow to prepare them; how to use them /
250 _a5th ed.
260 _aLondon :
_bElsevier ,
_c2002.
300 _axviii+630
653 _aEconomics
653 _aMarketing
923 _d20081203
_n309
942 _cGEN
999 _c139061
_d139061