| 000 | 00464nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | 153929 | ||
| 008 | 170722s9999 xx 000 0 und d | ||
| 020 | _a8178293706 | ||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective advertising _bUnderstanding when, how and why advertising works / |
||
| 260 |
_aNew Delhi : _bResponse books , _c2007. |
||
| 300 | _a201 p. | ||
| 653 | _aAdvertising | ||
| 653 | _aMarketing | ||
| 923 |
_d20071126 _nTY/101 |
||
| 942 | _cGEN | ||
| 999 |
_c136245 _d136245 |
||