000 00458nam a2200169Ia 4500
001 152668
008 170722s9999 xx 000 0 und d
020 _a8126509139
100 _aKumar, V.
245 _aCustomer relationship management
_bA databased approach /
260 _aNew Delhi :
_bJohn Wiley ,
_c2006.
300 _axxiv+323
653 _aMarketing Management
700 _aReinartz , Werner J.
923 _d20070810
_nABD-0081
942 _cGEN
999 _c135334
_d135334