| 000 | 00452nam a2200157Ia 4500 | ||
|---|---|---|---|
| 001 | 142029 | ||
| 008 | 170722s9999 xx 000 0 und d | ||
| 020 | _a8175542918 | ||
| 100 | _aKapferer, Jean-noel | ||
| 245 |
_aNew strategic brand management _bCreating and sustaining brand equity long term / |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bKogan page India , _c2004,2012. |
||
| 300 | _ap.xiv+497 | ||
| 923 |
_d20050614 _n037/05 |
||
| 942 | _cGEN | ||
| 999 |
_c131142 _d131142 |
||