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Marketing management / by
Edition: 3,6,9,11,12,13,14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 1976,1984,1988,1997,2003,2007,2009,2013
Availability: Items available for loan: Kerala University Library (10)Call number: X:51-8 L6,M4,M8,N7,P3(TB),P7(TB)-P7;3,P9,Q6, ... Not available: Kerala University Library: Checked out (2).
Improving marketing effectiveness / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books , 1998,2001 re.p
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 N8.
Global marketing management / by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley and sons , 2011
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-8.1 P1,Q1, ...
Event marketing and management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House , 2001
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P1.
Logistics / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 2002
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-8 P2-P2;1, ...
Strategic marketing for nonprofit organization / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P3.
Sales management / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: John Wiley and sons , 2001
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P12.
Brand asset management Driving profitable growth through your brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.S.A : Jossey Bass , 2002
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8.73 P2.
Customer relationship management Integrating marketing strategy and information technology / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: John Wiley and sons , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P31.
Industrial marketing management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House , 2003
Availability: Items available for loan: Kerala University Library (1)Call number: X8(A):51 P3.
Techno brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P43.
Selling ad sales management / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:512-8 P3.
Marketing and selling professional services Practical approaches to practice development / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8,b P3.
Logistics and retail management Insights into current practice and trends from leading exper / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan page Ltd , 2005
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P44.
Consumer insight How to use data and research to get closer to your customer / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan page , 2005
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8:(D6515) P4.
Marketing management Text and cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Taga Mcgraw hill , 2005
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P51.
Marketing management / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2006
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-8 P6;1, ...
Marketing Management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House , 2006
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P61.
Technobrands How to create and use brand identity to market, advertise / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Pvt Ltd , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P43;1.
Customer relationship management A databased approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : John Wiley , 2006
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8:(D6515) P6.
Manager's guide to competitive marketing strategies / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Viva , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P71.
Marketing management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House , 2006
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-8 P61;1-P61;2(TB);P61;3, ... Items available for reference: Kerala University Library: Not for loan (1)Call number: X:51-8 P61;1-P61;2(TB);P61;3.
Marketing management Planning, implementation and control / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madras : Macmillan India Ltd , 2007
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-8.2 P2(TB)-P2;2, ... Items available for reference: Kerala University Library: Not for loan (1)Call number: X:51-8.2 P2(TB)-P2;2.
Textbook of marketing management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : AITBs pub , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P49.
Marketing management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Himalaya Publishing House , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P74.
Market management Text and cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel books , 2004
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8y7 P4.
Marketing management International perspectives / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Vijay Nicole , 2006
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8.1 P6.
Marketing management Text and cases / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P76.
Marketing management Global perspective Indian context / by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Macmillan Publishers India , 2009
Availability: Not available: Kerala University Library: Checked out (1).
How markets fail logic of economic calamities / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Penguin Books , 2003
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P93.
Marketing management / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2010
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 Q0.
Sales and distribution management / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2010
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8.2 Q0.
International marketing management Text and cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications , 2008
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-81 P8-P8;1, ...
Marketing management and trade policy / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications , 2010
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8.2 Q01.
Successful sales management How to make your team the best / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : Universities Press , 1993
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P35.
Sales management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning India Pvt Ltd , 2009
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P91.
From selling to managing Guidelines for the first-time sales manager / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI Learning , 2009
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-87 P92.
Relationship marketing A consumer experience approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage , 2010
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 Q03.
Marketing management of the SSI sector in Kerala / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thiruvananthapuram : University of Kerala ,
Dissertation note: Thesis (Ph.D.)--Commerce
Availability: Items available for reference: Kerala University Library: Not for loan (1)Call number: X9B.51-8.212 N6(RT).
Principles of marketing management by
Material type: Text Text
Publication details: New Delhi Axis books pvt. ltd. 2013
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8 JHA.P.
Marketing Management by
Material type: Text Text
Publication details: New Delhi Vangiri press 2014
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8 SAR.M.
Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8 LAN.E.
Start-up marketing strategies in India/ edited by M. Anil Ramesh, Priya Grover and Sabyasachi DasGupta. by
Material type: Text Text
Publication details: United Kingdom: Emerald Publishing, 2019
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.402 STA.S. Institute of Management (1)Call number: 658.402M STA.
Principles of management Kotler, Philip by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 1985
Availability: Items available for loan: Dept. of Commerce (2)Call number: 658.8 KOT-P2, ... Dept. of Futures Studies (1)Call number: 658.8 KOT.
Sales manager Vieira, Walter by Series:
Edition:
Material type: Text Text
Publication details: India Book House Pvt. Ltd., Bombay 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 VIE-S.
Essentials of marketing Michandani, G C and Bhide, Y B by Series:
Edition:
Material type: Text Text
Publication details: IBH Publishing Company, Bombay 1983
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MIC-E.
Fundamentals of marketing Stanton, William J by Series:
Edition: 7 Edition
Material type: Text Text
Publication details: McGraw-Hill International Book Co., New Delhi 1964
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 STA-F7.
Marketing and sales promotion Chandrasekharan Nair, K, et al. by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1985
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CHA-M.
Marketing management Latif, T A A by Series:
Edition:
Material type: Text Text
Publication details: Deep & Deep Publications Pvt. Ltd., New Delhi 1983
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 LAT-M.
Marketing: An introductory text Baker, Micheal J by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Macmillan Press Ltd., London 1979
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 BAK-M3.
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