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		Consumer behaviour & marketing communication / by Kazmi, S. H. H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Excel Books , 2010 Availability: Items available for loan: Kerala University Library (1)Call number: X:321 Q0. Place hold Add to cart (remove)
		The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson. by Riley,Francesca Dall'Olmo Dall'Olmo Riley, Francesca Singh, Jaywant Blankson, Charles Series: Routledge companions to business, management and accounting Edition: 1 Edition. Material type: Text Publication details: New York: Routledge, 2016 Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.827 RIL.R. Add to cart (remove)
		Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by Schultz, Don E Kitchen, Philip J Material type: Text Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000 Online access: Online Resource Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.8 SCH. Place hold Add to cart (remove)
		Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji. by Mogaji, Emmanuel Material type: Text Publication details: Oxon: Routledge, 2021 Availability: Items available for loan: Institute of Management (1)Call number: 659 MOG. Place hold Add to cart (remove)
		Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji. by Mogaji, Emmanuel Material type: Text Publication details: Oxon: Routledge, 2021 Availability: Items available for loan: Institute of Management (1)Call number: 659 MOG. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Strategic Marketing by West, Douglas, et. al Material type: Text; Format: print ; Literary form: Not fiction Publication details: NewDelhi : Oxford University Press, 2007 Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 WES-S. Place hold Add to cart (remove)
		Advertising and promotion: an integrated marketing communications perspective/ George E Belch, Michael A Belch and Keyoor Purani by Belch, George E Michael A Belch Keyoor Purani Edition: 12th ed. Material type: Text Publication details: Chennai: Mc Graw Hill 2022 Availability: Items available for loan: Institute of Management (1)Call number: 651.1 BEL. Place hold Add to cart (remove)
		International luxury brand strategy / by Pierre Xiao Lu. by Pierre Xiao Lu Material type: Text Publication details: Oxon: Routledge, 2022 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PIE. Place hold Add to cart (remove)