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Marketing management Text and cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Vikas Publishing House , 2000
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8y7 P0.
Services marketing and management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books , 2003
Availability: Not available: Kerala University Library: Checked out (1).
Customer relationship management A strategic approach to marketing / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice- Hall India , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P73.
Consumer behaviour and retail management by
Material type: Text Text
Publication details: Delhi Manglam publications 2012
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8342 RED.C.
Operations management in the travel industry by
Material type: Text Text
Publication details: UK CABI 2009
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 910.68 ROB.O.
Principles and Practice of Social Marketing An International Perspective by
Material type: Text Text
Publication details: Cambridge University Press 2010
Availability: Items available for loan: Campus Library Kariavattom (1).
Sales manager Vieira, Walter by Series:
Edition:
Material type: Text Text
Publication details: India Book House Pvt. Ltd., Bombay 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 VIE-S.
Sales management decisions, strategies and cases Still, Richard R, et al. by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 1985
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 STI-S.
Selling principles and methods Pederson, Carlton, A, et al. by Series:
Edition:
Material type: Text Text
Publication details: Richard D Irwin, Inc., Japan 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 PED-S.
Fundamentals of selling Futrell, Charles by Series:
Edition:
Material type: Text Text
Publication details: Richard D Irwin, Inc., Japan 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 FUT-F.
Managing sales and marketing training Forsyth, Patrick, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Gower Publishing Co. Ltd., England 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 FOR-M.
One minute sales person Johnson, Spencer and Wilson, Larry by Series:
Edition:
Material type: Text Text
Publication details: William Morrow & Co., New York 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 JOH-O.
Managing a sales team: Techniques for field sales managers Sweeney, Neil R by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page India Private Limited, New Delhi 1979
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 SWE-M.
Selling principles and practices Russell, Frederic A, et al. by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., Boston 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RUS-S.
Readings in personal selling and sales management Bellur, V V and Berkman, Harold W by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1990
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 BEL-R.
Secrets of successful sales management Adams, Tony by Series:
Edition:
Material type: Text Text
Publication details: Heinemann Educational Books Ltd., London 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 ADA-S.
Sales management: Text and cases Wotruba, Thomas R and Simpson, Edwin K by Series:
Edition:
Material type: Text Text
Publication details: PWS KENT Publishing Co., Boston 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 WOT-S.
Selling dynamics Allen, Robert Y, et al. by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New York 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 ALL-S.
Sales promotion management Quelch, John A by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 QUE-S.
Selling by phone; How to reach and sell customers in the Nineties Richardson, Linda by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New York 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RIC-S.
Field sales management Acharya, B K, et al. by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 ACH-F.
Sales management: Concepts, principles and practices Phophalia, A K, et al. by Series:
Edition:
Material type: Text Text
Publication details: Kanishka Publishers Distributers, New Delhi 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 PHO-S.
Sales promotion and advertising management Mishra, M N by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 MIS-S2.
Fundamentals of sales management Ramneek Kapoor by Series:
Edition:
Material type: Text Text
Publication details: Macmillan India Ltd., New Delhi 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RAM-F.
Sales team leadership Little, Graham R by Series:
Edition:
Material type: Text Text
Publication details: Jaico Publishing House, Mumbai 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 LIT-S.
New professional salesman: Meeting challenges in the 21'st century Vieira, Walter by Series:
Edition:
Material type: Text Text
Publication details: Response Books, New Delhi 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 VIE-N.
Sales presentation techniques; That reality work Schiffman, Stephan by Series:
Edition:
Material type: Text Text
Publication details: Adams Media Corporation, Avon 2009
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 SCH-S.
Most powerful selling secrets Livesay, Jihn by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 2007
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 LIV-M.
Sales management decisions, strategies and cases Still, Richard R, et al. by Series:
Edition: 5 Edition
Material type: Text Text
Publication details: Pearson : New Delhi 2013
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.81 STI-S.
Market management and project business development / Hedley Smyth. by
Material type: Text Text
Publication details: New York: Routledge, 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SMY.
Global perspectives on contemporary marketing education/ Brent Smith and Amiram Porath. by
Material type: Text Text
Publication details: USA: Business Science Reference, 2016
Availability: Items available for loan: Institute of Management (1)Call number: R 658.8 SMI.
Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. by
Edition: Second edition.
Material type: Text Text
Publication details: New York: Routledge, 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 ENT.
Breakthrough marketing plans: how to stop wasting time and start driving growth/ Tim Calkins. by
Edition: 2nd edition
Material type: Text Text
Publication details: New York: Palgrave Macmillan, 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CAL.
Influencer marketing : building brand communities and engagement / edited by Sevil Yesiloglu and Joyce Costello. by
Edition: 1 Edition.
Material type: Text Text
Publication details: Oxon: Routledge, 2021
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 INF.
Sales management: Decisions, policies and cases by Series:
Edition: 3 edition
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1976
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.81 STI-S3.
Marketing and sales promotion by Series:
Edition: 2 edition
Material type: Text Text
Publication details: Allahabad Himalaya Publishing House 1986
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.81 CHA-M2.
Sales promotion management by Series:
Edition:
Material type: Text Text
Publication details: New Delhi Anmol Publications 2006
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.81 BIR-S.
Sales management by
Edition: 1 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford University Press, 2011
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.81 MAL-S.
Sales management: Decisions, Strategy and cases by
Edition: 3 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education, 1988
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.81 STI-S5.
Marketing Management by
Edition: 3rd ed.
Material type: Text Text
Publication details: Delhi: Vikas publishing House 2016
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 KUM.M.
A Framework for Marketing Management/ by Philip Kotler and Kevin Keller by
Edition: 6th ed.
Material type: Text Text
Publication details: Noida: Pearson, 2021
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.8 KOT/F.
Marketing strategy: based on first principles and data analytics/ Robert W. Palmatier and Shrihari Sridhar. by
Edition: 2nd edition.
Material type: Text Text
Publication details: UK: Red Globe Press, 2021
Availability: Items available for loan: Institute of Management (1)Call number: 658.402M PAL.
Designing and Managing the Supply Chain: Concepts ,Strategies and Case Studies/ by David Simchi -Levi,et al. by
Edition: 4th ed.
Material type: Text Text
Publication details: Chennai: McGraw-Hill, 2022
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.5 SIM/D. Study Centre Pandalam ,University of Kerala (1)Call number: 658.5SIM/D.
Marketing Analytics: Based on First Principles/ by Robert W. Palmatier , J. Andrew Petersen , Frank Germann by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.83 PAL/M.
Marketing analytics: for strategic decision-making/ Mautusy Maisy, Pavankumar Gurazada by
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2021
Availability: Items available for loan: (1)Call number: 658.83 MAI/M.
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