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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
Material type: Text Text
Publication details: New York: Routledge, 2018
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.144 JUS.I.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text
Availability: Items available for loan: Dept. of Futures Studies (2)Call number: 658.8 STR, ...
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. by
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Not available: Institute of Management : Checked out (1).
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ROW.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ROW.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. by
Edition: Second edition.
Material type: Text Text
Publication details: New York: Routledge, 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 DIG.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. by
Edition: Second edition.
Material type: Text Text
Publication details: London: Routledge, 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 DIG.
Ecommerce: New Vistas for Business by
Edition: 2 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewDelhi : Dhanpat Rai & Sons, 2009
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.05467 CHH-C.
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: 658.84 BIC.C.
Absolute essentials of advertising / Sarah Turnbull. by Series: Absolute essentials of business and economics
Edition: 1 Edition.
Material type: Text Text
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.1 TUR.A.
Digital marketing/ Seema Gupta. by
Edition: 3rd edition
Material type: Text Text
Publication details: Chennai: McGraw Hill, 2023
Availability: Items available for loan: Institute of Management (2)Call number: 658.05467 SEE, ... Not available: Institute of Management : Checked out (1).
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