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Consumer insight How to use data and research to get closer to your customer / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan page , 2005
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8:(D6515) P4.
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Magic numbers for consumer marketing Key measures to evaluate marketing success / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X:321-5 P5.
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Business-to-business marketing: how to understand and succeed in business marketing in an emerging Africa/ Richard Afriyile Owusu by
Material type: Text Text
Publication details: Oxon: Routledge, 2021
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 OWU/B.
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