Methods in consumer research /
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780081020890 (hbk. ;
- 0081020899 (hbk. ;
- 9780081017432 (hbk. ;
- 008101743X (hbk. ;
- 658.834 ARE.M.2
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Campus Library Kariavattom Processing Center | Campus Library Kariavattom | 658.834 ARE.M.2 (Browse shelf(Opens below)) | Available | UCL28270 |
Volume 1. New Approaches to classic methods -- volume 2. Alternative approaches and special applications.
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
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