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Services Marketing : integrating customer focus across the firm Zeithaml, Valarie A; Bitner, Mary Jo by Series:
Edition: 6 edition
Material type: Text Text
Publication details: McGraw Hill education (India) Private Limited, New Delhi 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8S ZEI.
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml,...et al. by
Edition: 7th edition.
Material type: Text Text
Publication details: Chennai: McGraw Hill Education, 2018
Availability: Items available for loan: Institute of Management (1)Call number: S 658.8S ZEI.
Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo. Bitner, Dwayne D. Gremler and Ajay Pandit. by
Edition: 6th edition
Material type: Text Text
Publication details: New Delhi: McGraw Hill Education (India), 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8S ZEI.
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml,...et al. by
Edition: 7th edition.
Material type: Text Text
Publication details: Chennai: McGraw Hill Education, 2019
Availability: Items available for loan: Institute of Management (2)Call number: 658.8S ZEI, ...
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