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Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxon: Routledge, 2022
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 ZIM/B.
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Digital marketing strategies for success in industry 4.0/ Ajay Poddar, Shobhna Poddar by
Material type: Text Text
Publication details: New Delhi: Academic University Press, 20233
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 POD/D.
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