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Managerial marketing Perspectives and view points a source book / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1958
Availability: Items available for loan: Kerala University Library (1)Call number: X5:8 J81.
Managerial marketing: Perspectives and viewpoints by Series:
Edition:
Material type: Text Text
Publication details: Richard D Irwin Inc, Illinois 1958
Availability: Not available: Dept. of Economics: Damaged (1).
Marketing planning and competitive strategy by Series:
Edition:
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1976
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 KEL-M.
Marketing Planning and Competitive Strategy/ by Eugene J Kelley by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 1976
Availability: Items available for loan: Study Centre Alappuzha, University of Kerala (1)Call number: 658.8 KEL/M.
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