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Advertising Its role in modern marketing / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1961
Availability: Items available for loan: Kerala University Library (1)Call number: X:513 K11.
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Advertising: Its role in modern marketing Dunn, S Watson; Barban, Arnold M by Series:
Edition: 6 edition
Material type: Text Text
Publication details: Dryden Press: Illinois 1986
Availability: Items available for loan: Institute of Management (1)Call number: R 659 DUN.
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