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Handbook of brand management scales
by
Zarantonello, Lia
Pauwels - Delassus, Veronique
Material type:
Text
Publication details:
London
Routledge
2016
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Campus Library Kariavattom
(1)
Call number:
658.827 ZAR.H
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Handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Veronique
by
Zarantonello, Lia; Pauwels-Delassus, Veronique
Series:
Edition:
Material type:
Text
Publication details:
Routledge
2016
Availability:
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Institute of Management
(1)
Call number:
658.8B ZAR
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