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Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

By: Contributor(s): Material type: TextTextSeries: Routledge masters in public managementPublication details: New York: Routledge, 2017.Edition: 2nd EditionDescription: 264 pagesISBN:
  • 9781138655805 (pbk.)
Subject(s): DDC classification:
  • 338.62 PAS
Contents:
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 338.62 PAS (Browse shelf(Opens below)) Available IMK15755

Revised edition of the authors' Marketing management and communications in the public sector, 2012.

Includes bibliographical references and index.

Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.

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