Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138655805 (pbk.)
- 338.62 PAS
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Institute of Management Processing Center | Institute of Management | 338.62 PAS (Browse shelf(Opens below)) | Available | IMK15755 |
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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