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Marketing: Concepts and strategies Pride, William M; Ferrell, O C by Series:
Edition: 9 edition
Material type: Text Text
Publication details: Houghton Mifflin Company: Boston 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PRI.
Marketing: Concepts and strategies Pride, William M; Ferrell, O C by Series:
Edition: 10 edition
Material type: Text Text
Publication details: Houghton Mifflin Company: Boston 2000
Availability: Items available for loan: Institute of Management (1)Call number: S 658.8 PRI.
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