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Strategic customer management Integrating relationship marketing and CRM / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cambridge University Press , 2013
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 Q35.
Essence of services marketing / by Series: Prentice-hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Prentice-Hall of India , 1993
Availability: Items available for loan: Kerala University Library (1)Call number: X:991 N3.
Essence of services marketing Payne, Adrian by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 1995
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.802 PAY-E.
Essence of service marketing Payne, Adrian by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall: New Delhi 1995
Availability: Items available for loan: Institute of Management (1)Call number: 658.8S PAY.
Marketing plans for service businesses: a complete guide McDonald, Malcom; Payne, Adrian by Series:
Edition:
Material type: Text Text
Publication details: Butterworth-Heinemann, Oxford 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8S MCD.
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