Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Material type: TextSeries: Routledge masters in public managementPublication details: New York: Routledge, 2017.Edition: 2nd EditionDescription: 264 pagesISBN:- 9781138655805 (pbk.)
- 338.62 PAS
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 338.62 PAS (Browse shelf(Opens below)) | Available | IMK15755 |
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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