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Material type: Text Text
Publication details: ND Tata-Mcgrawhill 2001
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 659.1 PAR.F.
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Understanding consumers Parameswaran, MG by Series:
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Material type: Text Text
Publication details: Tata Mc Graw Hill: New Delhi 2003
Availability: Items available for loan: Institute of Management (1)Call number: S 658.8342 PAR.
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