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The intelligent marketer's guide to data privacy. : the impact of big data on customer trust by
Material type: Text Text
Publication details: Switzerland Palgrave Macmillan 2019
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.812 PAL.I.
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Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff. by Series: Routledge studies in marketing
Material type: Text Text
Publication details: New York: Routledge, 2019
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.812 PAL.R.
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Marketing channel strategy by
Edition: 8ed.
Material type: Text Text
Publication details: England : Pearson Education Limited, ; 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8C PAL.
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Marketing strategy: based on first principles and data analytics/ Robert W. Palmatier and Shrihari Sridhar. by
Edition: 2nd edition.
Material type: Text Text
Publication details: UK: Red Globe Press, 2021
Availability: Items available for loan: Institute of Management (1)Call number: 658.402M PAL.
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