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Advertising Management / Rajeev Batra by
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Dept. of Psychology (1)Call number: 659.1 RAJ.
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Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker. by
Edition: 5th edition.
Material type: Text Text
Publication details: Noida: Pearson, 2006
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 BAT.
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