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Advertising and sales promotion Integrated marketing communication / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Wisdom Publications , 2008
Availability: Items available for loan: Kerala University Library (1)Call number: X:513-8 P8.
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International retailing Text and readings / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2010
Availability: Items available for loan: Kerala University Library (1)Call number: X:51.1.
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Advertising and sales promotion : integrated markeing communication : text and cases Mittal, Arun by Series:
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Material type: Text Text
Publication details: Wisdom Publications 2009
Availability: Items available for loan: Institute of Management (1)Call number: 659 MIT.
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