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Advertising and promotion: an integrated marketing communications perspective/ George E. Belch, Michael A. Belch, Keyoor Purani by
Edition: 9th Edition
Material type: Text Text
Publication details: New York: McGraw Hill, 2019
Availability: Items available for loan: Dept. of Commerce (1)Call number: 659.1 BEL.A. Institute of Management (1)Call number: S 659.1 BEL.
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Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication Sheth, Jagadish; Belch, Michael A; Belch, George E by Series:
Edition:
Material type: Text Text
Publication details: John Wiley and Sons 2011
Availability: Items available for loan: Institute of Management (1)Call number: R 658.8 SHE.4.
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Advertising and promotion: an integrated marketing communications perspective/ George E. Belch, Michael A. Belch, Keyoor Purani by
Edition: 9th Edition
Material type: Text Text
Publication details: New York: McGraw Hill, 2019
Availability: No items available.
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Advertising and Promotion An Integrated Marketing Communication Perspective George E Belch by
Edition: 12th special Indian Ed
Material type: Text Text
Publication details: Chennai Mc GrawHill Education India 2022
Availability: Items available for loan: Study Centre Pandalam ,University of Kerala (1)Call number: 659.1 BEL/ADV.
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Advertising and promotion: an integrated marketing communications perspective/ George E Belch, Michael A Belch and Keyoor Purani by
Edition: 12th ed.
Material type: Text Text
Publication details: Chennai: Mc Graw Hill 2022
Availability: Items available for loan: Institute of Management (1)Call number: 651.1 BEL.
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