Advertising and public relations law / Carmen Maye, Roy L. Moore, Erik L. Collins.
Material type: TextSeries: Routledge communication seriesPublication details: New York, Routledge, 2020.Edition: Third editionDescription: 361 pISBN:- 9781351051729
- 9781351051743
- 9781351051712
- 9781351051736
- 343.099 MAY.A
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Dept. of Law Processing Center | Dept. of Law | 343.099 MAY.A (Browse shelf(Opens below)) | Available | LAW5432 |
Includes bibliographical references and index.
The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
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