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Brand management Text & cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan India Ltd , 2006
Availability: Items available for loan: Kerala University Library (1)Call number: X:51-8 P61.
Product and brand management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2007
Availability: Items available for loan: Kerala University Library (1)Call number: X8(A):51-8 P7.
International marketing management Text and cases / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications , 2008
Availability: Items available for loan: Kerala University Library (2)Call number: X:51-81 P8-P8;1, ...
Strategic marketing management: Text and cases by
Material type: Text Text
Publication details: London Macmillan 2011
Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.8 MAT.S.
Strategic marketing management: Text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Macmillan & Co. Ltd., New Delhi 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAT-S.
Textbook of strategic management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Macmillan India Ltd., Delhi 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.402 MAT-T.
International marketing management: Text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 MAT-I.
International marketing management: Text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publications India Pvt. Ltd., New Delhi 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 MAT-I.
Textbook of strategic management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Macmillan & Co. Ltd, London 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.402 MAT-T.
Retail management: Text and Cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: I K International Publishing House: New Delhi 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.87 MAT-R.
International marketing management: Text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publications, New Delhi 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 MAT-I.
International marketing management : text and cases / U.C. Mathur. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Online access:
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 MAT.I.
Corporate Governance and Business Ethics: Text and Cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Macmillan India Ltd., Delhi 2005
Availability: Items available for loan: Institute of Management (1)Call number: 380.17 MAT.
Corporate Governance and Business Ethics: Text and Cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Macmillan India Ltd., Delhi 2005
Availability: Items available for loan: Institute of Management (1)Call number: 380.17 MAT.
Product and Brand Management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Excel Books: New Delhi 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8P MAT.
Product and Brand Management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Excel Books: New Delhi 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8P MAT.
International marketing managment: text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8In MAT.
International marketing managment: text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8In MAT.
Brand management : text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Mac Millan indian Ltd , New Delhi 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B MAT.
Text book of strategic management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Mac Millan indian Ltd , New Delhi 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.402 MAT.
Winning and influencing customers : customer relationship management : texst and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: I K International Publishing House 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.81CRM MAT.
Retail management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: I K International Publishing House 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 MAT.
Advertising management Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: New Age International Publishers (P) Ltd., New Delhi 2002
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 MAT.
Global business strategies : text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: I K International Publishing House Pvt Ltd. New Delhi 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.402 MAT.
International marketing managment: text and cases Mathur, U C by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2010
Availability: Items available for loan: Institute of Management (1)Call number: S 658.8In MAT.
International marketing managment: text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication ; 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8In MAT.
Product Brand management: Text and cases by
Edition: 2 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Excel Books, 2011
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 MAT-P.
Brand management: Text and cases by
Edition: 2 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Excel Books, 2011
Availability: Items available for loan: School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 HAR-B.
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