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New product development: Its marketing research and management Mascarenhas, Oswald A J by Series:
Edition:
Material type: Text Text
Publication details: Oxford & IBH Pub: New Delhi 1987
Availability: Items available for loan: Institute of Management (1)Call number: 658.8P MAS.
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Business transformation strategies : strategic leader as innovation manager Mascarenhas, Oswald A J by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.402 MAS.
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