Lateral Marketing: New techniques for finding break through ideas Kotler, Philip; Trias De Bes, Fernando
Material type: TextSeries: Publication details: Wiley India: New Delhi 2006Edition: Description: 206 pISBN:- 8126508582
- 658.8 KOT
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.8 KOT (Browse shelf(Opens below)) | Available | IMK06703 |
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