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Lateral Marketing: New techniques for finding break through ideas Kotler, Philip; Trias De Bes, Fernando

By: Material type: TextTextSeries: Publication details: Wiley India: New Delhi 2006Edition: Description: 206 pISBN:
  • 8126508582
Subject(s): DDC classification:
  • 658.8 KOT
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8 KOT (Browse shelf(Opens below)) Available IMK06703

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