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Advertising media planning A brand management approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI , 2009
Availability: Items available for loan: Kerala University Library (1)Call number: 1:3,2:(X:513) P4.
Advertising media workbook and sourcebook / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
Edition: Fourth edition.
Material type: Text Text
Publication details: New York: Routledge/ 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.13 KEL.A.
Advertising account planning : planning and managing an imc campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: Third Edition.
Material type: Text Text
Publication details: New York: Routledge, 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.1 KEL.A.
Advertising media planning: A brand management approach Kelley, Larry D; Jugenheimer, Donald W by Series:
Edition:
Material type: Text Text
Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659 KEL.
Advertising media planning Kelley Larry D by Series:
Edition:
Material type: Text Text
Publication details: Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659 KEL.
Advertising management in a digital environmement: text and cases/ Larry D Kelley, Kim Bartel Sheehan by
Material type: Text Text
Publication details: Oxon: Routledge, 2022
Availability: Items available for loan: (1)Call number: 659.144 KEL/A.
Pages