Principles and practice of social marketing : an international perspective/ by Rob Donovan and Nadine Henley
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781107644328
- 658.8 DON/P
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 DON/P (Browse shelf(Opens below)) | Available | USCA4021 |
1. Social marketing and social change --
2. Principles of marketing --
3. Social marketing and the environment --
4. Advocacy and environmental change --
5. Principles of communication and persuasion --
6. Models of attitude and behaviour change --
7. Research and evaluation --
8. Ethical issues in social marketing --
9. The competition --
10. Segmentation and targeting --
11. The marketing mix --
12. Using media in social marketing --
13. Using sponsorship to achieve changes in people, places and policies --
14. Planning and developing social marketing campaigns and programmes --
15. Case study: the Act-Belong-Commit Campaign promoting positive mental health.
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