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Strategic sport communication : traditional and transmedia strategies for a global sports market W. Timothy Coombs, Jennifer L. Harker.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : Routledge, [2022]Description: 171pages 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367898724
Subject(s): DDC classification:
  • 070.49796 COO.S 23
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Dept. of Communication and Journalism 070.49796 COO.S (Browse shelf(Opens below)) Available DCJ6868

Includes bibliographical references and index.

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