Service Marketing/ by Dr. Ashok V Giri

By:

Giri, Ashok V

Material type: Text

TextPublication details: Kanpur Shubham Publication 2023Description: 276pISBN:

978-93-83144-00-6

DDC classification:

658.8 GIR/S

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.8 GIR/S (Browse shelf(Opens below))	Available		USCA6403

Introduction, Service Marketing in New Age, Guest Services marketing, Services Marketing Strategies,The Retailing Structure, Consumer Behaviour in Services ,Service Management Decisions, Services in Modern Economy, Service System in Marketing,Service Marketing Applications, Service Quality Measurement in Finance Sector

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