Marketing Analytics: Based on First Principles/ by Robert W. Palmatier , J. Andrew Petersen , Frank Germann
Material type: TextPublication details: New Delhi: Bloomsbury, 2022.Description: xxxii,399pISBN:- 9789356400634
- DDC 23 658.83 PAL/M
Contents:
Part I.All Customers Differ--
Part II.All Customers Change--
Part III.All Competitors React--
Part IV.All Resources are Limited.
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.83 PAL/M (Browse shelf(Opens below)) | Available | USCA6155 |
Part I.All Customers Differ--
Part II.All Customers Change--
Part III.All Competitors React--
Part IV.All Resources are Limited.
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