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Advertising media workbook and sourcebook / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
Edition: Fourth edition.
Material type: Text Text
Publication details: New York: Routledge/ 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.13 KEL.A.
Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. by
Edition: Second edition.
Material type: Text Text
Publication details: New York: Routledge/ 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.072 JUG.A.
Advertising account planning : planning and managing an imc campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: Third Edition.
Material type: Text Text
Publication details: New York: Routledge, 2015
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 659.1 KEL.A.
Advertising and public relations reseach Donald W. Jugenheimer by
Material type: Text Text
Publication details: 2015.0
Availability: Items available for loan: Dept. of Communication and Journalism (1).
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