The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
Material type: TextPublication details: Jossey- Bass 2014 San FranciscoDescription: vii, 214 pages ; 24 cmISBN:- 978-1118611142
- 658.314 BUR-M
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Book | Dept. of Computational Biology and Bioinformatics Processing Center | Dept. of Computational Biology and Bioinformatics | 658.314 BUR-M (Browse shelf(Opens below)) | Available | DCB2956 |
The creative mythology -- The eureka myth -- The breed myth -- The originality myth -- The expert myth -- The incentive myth -- The lone creator myth -- The brainstorming myth -- The cohesive myth -- The constraints myth -- The mousetrap myth.
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
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