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Measuring Advertsing Effectiveness Darrell Blaine Lucas by
Material type: Text Text
Publication details: Mc Graw - Hill, New York 1963
Availability: Items available for loan: Dept. of Communication and Journalism (1).
Advertising Psychology And Research : an introductory book / Darrell blaine Lucas & Steuart Henderson Britt by
Material type: Text Text
Publication details: London McGraw Hill Book Company 1950
Availability: Items available for loan: Dept. of Psychology (1)Call number: 659.1 LUC;1. Not available: Dept. of Psychology: Damaged (1).
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