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Product assortment and consumer choice : an interdisciplinary review Chernev, Alexander by Series:
Edition:
Material type: Text Text
Publication details: now publushers , Boston 2012
Availability: Items available for loan: Institute of Management (1)Call number: R 658.8342 CHE.
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Marketing management/ Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh. by
Edition: 16th edition
Material type: Text Text
Publication details: Noida: Pearson, 2022
Availability: Items available for loan: Institute of Management (2)Call number: 658.8 KOT, ...
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