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Kellogg on branding: The marketing faculty of the kellogg school of management Tybout, Alice M, Ed. Calkins, Tim, Ed. by Series:
Edition:
Material type: Text Text
Publication details: John Wiley & Sons Inc., New York 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8343 TYB-K.
Kellogg on branding: The marketing faculty of the kellogg school of management Tybout, Alice M, Ed. Calkins, Tim, Ed. by Series:
Edition:
Material type: Text Text
Publication details: John Wiley & Sons Inc., New York 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8343 TYB-K.
Breakthrough marketing plans: how to stop wasting time and start driving growth/ Tim Calkins. by
Edition: 2nd edition
Material type: Text Text
Publication details: New York: Palgrave Macmillan, 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CAL.
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. by
Material type: Text Text
Publication details: New Jersey: Wiley, 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KEL.
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