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		Services marketing Concepts, strategies and cases / by Hoffman, K. Douglas Bateson , John E. G Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Thomson , 2007 Availability: Items available for loan: Kerala University Library (1)Call number: X9V:51 P6. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Essentials of services marketing: Concepts, strategies and cases Hoffman, K Douglas; Bateson, John E G by Hoffman, K Douglas; Bateson, John E G Series: Edition: Material type: Text Publication details: Thomson-South Western, Australia 2004 Availability: Items available for loan: Institute of Management (1)Call number: S 658.8S HOF. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Marketing of services Hoffman, K Douglas; Bateson, John E G by Hoffman, K Douglas; Bateson, John E G Series: Edition: Material type: Text Publication details: Course Technology Cengage Learning 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.8S HOF. Place hold Add to cart (remove)
		Services marketing/ John E.G.Bateson;K.Douglas Hoffman. by Bateson, John E. G Douglas Hoffman,K Edition: 4th Edition. Material type: Text Publication details: South-Western, 2008 Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 BAT.S. Place hold Add to cart (remove)