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The wide lens : a new strategy for innovation / Ron Adner.

By: Material type: TextTextPublication details: New York : Portfolio/Penguin, 2012.Description: 278 p. : illISBN:
  • 9781591844600
  • 1591844606
Subject(s): DDC classification:
  • 658.575 23 ADN
Other classification:
Online resources: Summary: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies Entrepreneurship Development Cell 658.575 ADN (Browse shelf(Opens below)) Available DFSEDC115

Includes bibliographical references and index.

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

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