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Marketing Analytics: Based on First Principles/ by Robert W. Palmatier , J. Andrew Petersen , Frank Germann

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Bloomsbury, 2022.Description: xxxii,399pISBN:
  • 9789356400634
Subject(s): DDC classification:
  • DDC 23 658.83  PAL/M
Contents:
Part I.All Customers Differ-- Part II.All Customers Change-- Part III.All Competitors React-- Part IV.All Resources are Limited.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.83 PAL/M (Browse shelf(Opens below)) Available USCA6155

Part I.All Customers Differ--
Part II.All Customers Change--
Part III.All Competitors React--
Part IV.All Resources are Limited.

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