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Teach Yourself PR

By: Material type: TextTextPublication details: London Hodder Headline 2005Description: viii., 199 pages ; 20 cmISBN:
  • 9780340886885
Subject(s): DDC classification:
  • 659.2 MUR-T
Contents:
Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success
Summary: PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Computational Biology and Bioinformatics Processing Center Dept. of Computational Biology and Bioinformatics 659.2 MUR-T (Browse shelf(Opens below)) Available DCB713

Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.

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