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New product development Successful innovation in the marketplace / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Jaico Publishing House , 2006
Availability: Items available for loan: Kerala University Library (1)Call number: X:89A P6.
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Encyclopaedia of strategic marketing management, Vol.04: New product development Brooke, Michael Z; Mills, William Ronald by Series:
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Material type: Text Text
Publication details: Jaico Publishing House: Mumbai 2005
Availability: Items available for loan: Institute of Management (1)Call number: R 658.402M BRO.4.
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