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		Managing Indian brands: Marketing concepts and strategies Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: Material type: Text Publication details: Vikas Publishing House: New Delhi 2001 Availability: Items available for loan: Institute of Management (1)Call number: R 658.8B KUM. Place hold Add to cart (remove)
		Conceptual issues in consumer behaviour: The Indian context Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: Material type: Text Publication details: Pearson Education Asia 2003 Availability: Items available for loan: Institute of Management (1)Call number: R 658.8342 KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Case studies in consumer behaviour Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: Material type: Text Publication details: Pearson 2013 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Case studies in marketing management Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: Material type: Text Publication details: Pearson Education 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Consumer behavior Schiffman, Leon G; Kanuk, Leslie Lazar; KUmar, S Ramesh; Wisenblit, Joseph by Schiffman, Leon G; Kanuk, Leslie Lazar; KUmar, S Ramesh; Wisenblit, Joseph Series: Edition: 10 edition Material type: Text Publication details: Pearson 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Marketing indian brands : marketing concepts and strategies Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: 2 edition Material type: Text Publication details: Vikas Publishing House Pvt. Ltd 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Consumer behaviour and branding : concepts , readings and cases Kumar, S Ramesh by Kumar, S Ramesh Series: Edition: Material type: Text Publication details: Pearson 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KUM. Place hold Add to cart (remove)
		No cover image available No cover image available No cover image available Consumer behavior Schiffman, Leon G; Kanuk, Leslie Lazar; KUmar, S Ramesh; Wisenblit, Joseph by Schiffman, Leon G; Kanuk, Leslie Lazar; KUmar, S Ramesh; Wisenblit, Joseph Series: Edition: 10 edition Material type: Text Publication details: Pearson 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)
		Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. by Schiffman, Leon G Wisenblit, Joseph Kumar, S. Ramesh Edition: 11th edition Material type: Text Publication details: Delhi: Pearson, 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)
		Consumer behavior/ Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. by Schiffman, Leon G Wisenblit, Joe Kumar, S. Ramesh Edition: 12th edition Material type: Text Publication details: Noida: Pearson, 2019 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)