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E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / Dan Croxen-John and Johann van Tonder. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Other title:
  • Electronic commerce website optimization
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 CRO.
The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow. by
Edition: Second edition.
Material type: Text Text
Publication details: London: KoganPage, 2016
Other title:
  • Thirty-day MBA in marketing
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BAR.
Neuro design : neuromarketing insights to boost engagement and profitability / Darren Bridger. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8N BRI.
Demand-driven supply chain management : transformational performance improvement / Simon Eagle. by
Edition: 1st Edition.
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.562Su EAG.
Risk management handbook : a practical guide to managing the multiple dimensions of risk / edited by David Hillson. by
Material type: Text Text
Publication details: London: KoganPage, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 363.7 RIS.
Lab manual for statistical analysis / Dawn M. McBride, Illinois State University, J. Cooper Cutting, Illinois State University. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 MCB.
Essential statistics for public managers and policy analysts / Evan Berman, Victoria University of Wellington, XiaoHu Wang, City University of Hong Kong. by
Edition: Fourth edition.
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 BER.
Action research : using strategic inquiry to improve teaching and learning / S. Michael Putman and Tracy Rock. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 001.42 PUT.
Crash course in statistics / Ryan J. Winter. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 WIN.
Issues in management : articles from Sage business researcher / Sage business researcher.
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658 SAG.
Accounting theory : conceptual issues in a political and economic environment/ Harry I. Wolk, James L. Dodd and John J. Rozycki. by
Edition: Ninth edition.
Material type: Text Text
Publication details: London: Sage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: R 657 WOL.
Intermediate statistics using SPSS / Herschel Knapp. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 KNA.
Managing financial institutions : markets and sustainable finance / Elizabeth S. Cooperman. by
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 332.1068 COO.
Routledge companion to the geography of international business / edited by Gary Cook, Jennifer Johns, Frank McDonald, Jonathan Beaverstock, and Naresh Pandit. by Series: Routledge companions in business, management & accounting
Edition: First Edition.
Material type: Text Text
Publication details: London: Routledge, 2018
Availability: Items available for loan: Institute of Management (1)Call number: R 338.8 ROU.
Financing entrepreneurship and innovation in emerging markets / Lourdes Casanova, Peter Klaus Cornelius, Soumitra Dutta. by
Edition: First edition.
Material type: Text Text
Publication details: London: Academic Press, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 332.64 CAS.
Data analysis for the social sciences : integrating theory and practice / Douglas Bors. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 BOR.
Media analysis techniques/ Arthur Asa Berger. by
Edition: 4th Edition,.
Material type: Text Text
Publication details: London: Sage, 2012
Availability: Items available for loan: Institute of Management (1)Call number: 302.2301 BER.
Social media marketing : theories & applications / Stephen Dahl. by
Edition: Second edition.
Material type: Text Text
Publication details: London: Sage, 2018
Online resources:
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 DAH.
Brand management : co-creating meaningful brands / Michael Beverland. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B BEV.
The business of innovation / Jay Mitra. by
Edition: 1st edition.
Material type: Text Text
Publication details: London : Sage , 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658INO MIT.
Values and ethics in coaching / Ioanna Iordanou, Rachel Hawley, Christiana Iordanou. by
Material type: Text Text
Publication details: London: Sage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 380.17 IOR.
Statistics with R : a beginner's guide / Robert Stinerock. by
Material type: Text Text
Publication details: London: Sage, 2018
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 STI.
Marketing for tourism, hospitality & events / Simon Hudson, Louise Hudson. by
Edition: 1st edition.
Material type: Text Text
Publication details: London: Sage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 338.4791MMT HUD.
Marketing research : planning, process, practice/ Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali. by
Material type: Text Text
Publication details: London: Sage, 2018
Online resources:
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 BEN.
Global airlines: competition in a transnational industry/ Pat Hanlon. by
Edition: 3rd edition.
Material type: Text Text
Publication details: London: Routledge, 2007
Availability: Items available for loan: Institute of Management (1)Call number: 338.4791AIR HAN.
Marketing in China / edited by Yonggui Wang. by Series: SAGE library in marketing
Material type: Text Text
Publication details: London: Sage, 2016
Availability: Items available for loan: Institute of Management (4)Call number: 658.8 MAR.1, ...
Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/ Everett Lesley. by
Material type: Text Text
Publication details: London: KoganPage, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B EVE.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ROW.
History of management thought/ Morgen Witzel. by
Edition: 2nd edition.
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Items available for loan: Institute of Management (2)Call number: 658MT WIT, ...
Operations management: a supply chain process approach/ Joel D. Wisner. by
Material type: Text Text
Publication details: London: Sage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.5 WIS.
Practice guide to corporate social responsibility: do the right thing/ Stephen Asbury and Richard Ball. by
Material type: Text Text
Publication details: London: Routledge, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 380.17 ASB.
Digital selling: how to use social media and the web to generate leads and sell more/ Grant Leboff. by
Material type: Text Text
Publication details: London: KoganPage, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.05467 LEB.
Messy: how to be creative and resilient in a tidy-minded world/ Tim Harford. by
Material type: Text Text
Publication details: London: Little Brown, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658INO HAR.
Airport marketing: strategies to cope with the new millennium environment/ David Jarach. by
Material type: Text Text
Publication details: London: Routledge, 2005
Availability: Items available for loan: Institute of Management (1)Call number: 338.4791AIR JAR.
Essentials of advertising/ Robert Cluley. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 659 CLU.
Audio branding: using sound to build your brand/ Laurence Minsky and Colleen Fahey. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B MIN.
What are you hungry for ?/ Deepak Chopra. by
Material type: Text Text
Publication details: London Rider ; 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.08 CHO.
Introducing leadership by
Edition: 2ed.
Material type: Text Text
Publication details: London : Routledge, ; 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.3L PAR.
Confidence game: the psychology of the con and why we fall for it every time/ Maria Konnikova. by
Material type: Text Text
Publication details: London : Canongate, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.08 KON.
Inside the nudge unit: How small changes can make a big difference by
Material type: Text Text
Publication details: London : WH Allen, ; 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.08 HAL.
Adventure in statistics: the real enigma/ Andy Field. by
Material type: Text Text
Publication details: London : SAGE, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 650.0212 FIE.
Ethics in marketing : international cases and perspectives by
Edition: 2ed.
Material type: Text Text
Publication details: London : Routedge, ; 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MUR.
Myths of PR: all publicity is good publicity and other popular misconceptions/ Rich Leigh. by
Material type: Text Text
Publication details: London: KoganPage, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 LEI.
Creativity for innovation management/ Ina Goller and John Bessant. by
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658INO GOL.
Air transport management: an international perspective/ edited by Lucy Budd and Stephen Ison. by
Material type: Text Text
Publication details: London: Routledge, 2017
Availability: Items available for loan: Institute of Management (2)Call number: 338.4791AIR AIR, ...
Psychology of advertising/ Bob M. Fennis and Wolfgang Stroebe. by
Edition: 2nd edition.
Material type: Text Text
Publication details: London: Routledge, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 659 FEN.
Food and drink tourism: principles and practice/ Sally Everett. by
Material type: Text Text
Publication details: London: Sage, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 338.4791HM EVE.
Advances in corporate branding/ edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf. by
Material type: Text Text
Publication details: London: Palgrave Macmillan, 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B ADV.
Trusted executive: nine leadership habits that inspire results, relationships and reputation/ John Blakey. by
Material type: Text Text
Publication details: London: KoganPage, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.3L BLA.
World trade system: trends and challenges/ edited by Jagdish N. Bhagwati, Pravin Krishna and Arvind Panagariya. by
Material type: Text Text
Publication details: London: MIT Press, 2016
Availability: Items available for loan: Institute of Management (1)Call number: 380.1 WOR.
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