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Fundamentals of Marketing Stone, Marilyne A and Desmond John by Series:
Edition:
Material type: Text Text
Publication details: Routledge: London 2007
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 STO-F.
Marketing Research and Consumer Behaviour Sumathi, S and Saravanavel, P by Series:
Edition:
Material type: Text Text
Publication details: Vikas Publishing House :New Delhi 2003
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 SUM-M.
Marketing Management: A decision making approach Pingali Venugopal by Series:
Edition:
Material type: Text Text
Publication details: Response Books:New Delhi 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PIN-M.
Marketing Management: A decision making approach Pingali Venugopal by Series:
Edition:
Material type: Text Text
Publication details: Response Books:New Delhi 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PIN-M.
Consumer behaviour and branding: Concepts, readings and cases- The Indian Context Ramesh Kumar, S by Series:
Edition:
Material type: Text Text
Publication details: Pearson: New Delhi 2009
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 RAM-C.
Global marketing management Keegan,Warren.J,and Bhargava,Naval.K by Series:
Edition: 7 Edition
Material type: Text Text
Publication details: Pearson : New Delhi 2011
Availability: Items available for loan: Dept. of Commerce (3)Call number: 658.84 KEE.G, ... Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.84 KEE.G.
Sales management decisions, strategies and cases Still, Richard R, et al. by Series:
Edition: 5 Edition
Material type: Text Text
Publication details: Pearson : New Delhi 2013
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.81 STI-S.
B2B Marketing Micheal D Hutt and Dheeraj Sharma and Thomas W Speh by Series:
Edition:
Material type: Text Text
Publication details: Cengage Learning India Pvt. Ltd., Delhi 2014
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MIC-B.
Fortune at the bottom of the pyramid: eradicating poverty through profits Prahalad, C K by Series:
Edition: 5 Edition
Material type: Text Text
Publication details: Pearson: New Delhi 2014
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PRA-F5.
Marketing for Competitiveness :Asia to the world ! - in the age of digital consumers Kotler, Philip and Hermawan Kartajaya and Hooi Den Huan by Series:
Edition:
Material type: Text Text
Publication details: World Scientific: New Jersey 2017
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT-M.
Strategic marketing management Wilson,Richard M.S,et.al by Series:
Edition: 03 Edition
Material type: Text Text
Publication details: Routledge, London 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 WIL.S.
marketing management text & cases in Indian perspective Prashantha by Series:
Edition: 01 Edition
Material type: Text Text
Publication details: Abhijeet Publications: New Delhi 2015
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PRA.M.
Marketing management : text and cases in Indian context Karunakaran, K by Series:
Edition: 3 edition
Material type: Text Text
Publication details: Himalaya Pub House: Bombay 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KAR.M. Institute of Management (1)Call number: R 658.8 KAR.
International marketing Czinkota, Michael R by Series:
Edition: 8 edition
Material type: Text Text
Publication details: Thomson-South Western, Australia 2007
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 CZI.I. Institute of Management (1)Call number: 658.8In CZI.
Marketing management Pillai, R S N; Bagavathi; Kala, S by Series:
Edition:
Material type: Text Text
Publication details: S Chand & Co., New Delhi 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PIL.M. Institute of Management (1)Call number: 658.8 PIL.
A Framework for marketing management Kotler, Philip; Keller, Kevin Lane by Series:
Edition: 4 edition
Material type: Text Text
Publication details: Pearson 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT. Institute of Management (1)Call number: 658.8 KOT.
Complete marketer : 60 essential concepts for marketing excellence McDonald, Malcolm, Meldrum, Mike by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MCD.C. Institute of Management (1)Call number: R 658.8 MCD.
Modern marketing : principles and practices Pillai, R S N; Bagavathi by Series:
Edition: 4 edition
Material type: Text Text
Publication details: S Chand & Co., New Delhi 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PIL.M. Institute of Management (1)Call number: 658.8 PIL.
Marketing management :Indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson, 2018
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GUP-M. School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 658.8 GUP-M.
Cases in business marketing Paliwal, Pramod; Singh, Ramendra; Yadav, Sudhir by Series:
Edition:
Material type: Text Text
Publication details: Mc Graw Hill 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PAL.C. Institute of Management (1)Call number: 658.8 PAL.
International marketing Srinivasan, R by Series:
Edition: 3 edition
Material type: Text Text
Publication details: PHI Learning Pvt. Ltd 2011
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SRI.I. Institute of Management (1)Call number: 658.8In SRI.
Marketing management Madan, Pankaj; Mittal, Amit; Verma, Hemraj by Series:
Edition:
Material type: Text Text
Publication details: Global Vision Publishing House 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAD.M. Institute of Management (1)Call number: 658.8 MAD. Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: 658.8 MAD.M.
The Manager's guide to competitive marketing strategies Paley, Norton by Series:
Edition:
Material type: Text Text
Publication details: Viva books 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.402M PAL. Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.402 PAL.M.
Gurus on marketing Kermally, Sultan by Series:
Edition:
Material type: Text Text
Publication details: Viva Books Private Limitsed 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KER.G. Institute of Management (1)Call number: 658.8 KER.
Global marketing management by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education ; 2011
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.84 KEE.G7. Institute of Management (1)Call number: 658.8InKEE.
Beyond norms : marketing for excellence Puri, Sandeep: Ranjan, Jayanthi; Chopra, Rakesh by Series:
Edition:
Material type: Text Text
Publication details: Bloomsbury 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PUR.B. Institute of Management (1)Call number: R 658.8 PUR.
Principles of marketing/ Philip Kotler, Gary Armstrong and Marc Oliver Opresnik. by
Edition: 17th edition
Material type: Text Text
Publication details: UK: Pearson, 2018
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT.P. Institute of Management (1)Call number: 658.8 KOT.
Essentials of marketing management Sherlekar, S A, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Pub House: Mumbai 1991
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SHE.E2. Institute of Management (1)Call number: 658.8 SHE.
Marketing management: Strategies and programs Guiltinan, Joseph P; Paul, Gordon W by Series:
Edition: 4 edition
Material type: Text Text
Publication details: Mc Graw Hill: New York 1991
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GUI.M. Institute of Management (1)Call number: 658.8 GUI.
Telephone Courtesy & Customer Service by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi Viva Books 2004
Availability: Items available for loan: Dept. of Computational Biology and Bioinformatics (1)Call number: 658.812 FIN-T.
Ethics of competition and other essays by Series:
Edition:
Material type: Text Text
Publication details: George Allen & Unwin Ltd., London 1951
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KNI-E.
Challenge of the common market by Series:
Edition: 3
Material type: Text Text
Publication details: Basil Blackwell, Oxford 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIT-C3.
Export markets for Indian lac by Series:
Edition:
Material type: Text Text
Publication details: Asia Publishing House, Bombay 1958
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 NCA-E.
Business cycles and forecasting by Series:
Edition: 5
Material type: Text Text
Publication details: Richard D Irwin Inc, Illinois 1961
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 BRA-B5.
European common market: New frontier for American business by Series:
Edition:
Material type: Text Text
Publication details: American Management Association 1958
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 ALL-E.
Challenge of the common market by Series:
Edition: 4
Material type: Text Text
Publication details: Basil Blackwell, Oxford 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIT-C4.
Common market studies by Series:
Edition:
Material type: Text Text
Publication details: Basil Blackwell, Oxford 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIT-C.
Common market studies by Series:
Edition:
Material type: Text Text
Publication details: Basil Blackwell, Oxford 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIT-C.
Organised markets: Money markets stock exchanges bullion markets by Series:
Edition:
Material type: Text Text
Publication details: Vora & Company Publishers Ltd., Bombay 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KRI-O.
Market theory and the price system by Series:
Edition:
Material type: Text Text
Publication details: D Van Nostrand Company, London 1963
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIR-M.
Strategy and market structure by Series:
Edition:
Material type: Text Text
Publication details: John Wiley & Sons Inc., New York 1960
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 SHU-S.
Theory of marketing in underdeveloped countries by Series:
Edition:
Material type: Text Text
Publication details: Kitab Mahal, Allahabad 1964
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 CHA-T.
Market economy in the world of today by Series:
Edition:
Material type: Text Text
Publication details: American Philosophical Society 1961
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 JAC-M.
Principles of marketing by Series:
Edition:
Material type: Text Text
Publication details: Macmillan Company, New York 1960
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 TOU-P.
European common market and India by Series:
Edition:
Material type: Text Text
Publication details: Rao & Raghavan, Mysore 1962
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 GOW-E.
Soviet marketing: Distribution in a controlled economy by Series:
Edition:
Material type: Text Text
Publication details: Free Press of Glencoe 1963
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 GOL-S.
Managerial marketing: Perspectives and viewpoints by Series:
Edition:
Material type: Text Text
Publication details: Richard D Irwin Inc, Illinois 1958
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KEL-M.
Marketing: Principles and methods by Series:
Edition: 3
Material type: Text Text
Publication details: Richard D Irwin Inc, Illinois 1956
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 PHI-M3.
Salesmanship: Helping prospects buy by Series:
Edition: 2
Material type: Text Text
Publication details: South-Western Publishing Co, Chicago 1956
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIR-S2.
Salesmanship: Helping prospects buy by Series:
Edition: 2
Material type: Text Text
Publication details: South-Western Publishing Co, Chicago 1956
Availability: Items available for loan: Dept. of Economics (1)Call number: 658.8 KIR-S2.
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